As Smalley wraps up the first quarter, we take note of how much we rely on the internet to maintain personal and professional communications. We are making minimal phone calls and reading fewer newspapers, instead opting to shoot an email or scroll through the business section of a dot com. Change is happening quickly, and names like “Facebook” and “Twitter” are now part of our everyday vocabulary. The saying “Keep up, or get left behind” definitely applies in our industry, and if there is no marketing or advertising plan in place, our company, and perhaps even yours, won’t thrive.
The following points will assist in maximizing your visibility and creating more advertising opportunities in the coming year:
To meet the demands of the changing world around us, we must increase our efforts to identify ways to implement successful digital marketing plans that will allow us to connect to our customers. Understanding, planning, and implementing these points will help to establish a digital presence that will capture the intended audience and bring more customers to you.